I have recently presented key findings from Economía Creativa research Project ‘Cultural Heritage Innovative Audience Development best practices’ – with focus on Baltic context at 7th Strategic Development Workshop – focus on Cultural Heritage & Digitalization organized by Ministry of Culture – Poland and EU Strategy for the Baltic Sea Region in cooperation with the Council of the Baltic Sea States Secretariat and the Baltic Region Heritage Committee, that has been held in Gdansk, Poland, 8-9 March 2018.
The workshop has been especially dedicated for existing and emerging projects and project managers who are interested in developing their project’s ideas, acquiring new project partners, connecting projects with similar ideas and/or gaining the flagship status as it defined in the Action Plan for the EU Strategy for the Baltic Sea Región.
I have presented Twelve best practices from twelve European countries, including project from Baltic Sea Region (Poland, Sweden and Germany) and projects from other European Countries that can provide insight and inspiration for the cultural heritage in the Baltic context (Italy, Spain, Portugal, Croatia, UK, Romania, Czech Republic, Greece and Hungary). On the following teaser video created by Justyna Molendowska-Ruiz are summarized the 12 best practices: https://www.youtube.com/watch?v=ZcIeLkEmXWs
The best practices identified provide a rich insight into how cultural heritage can empower endogenous development, community and territory integration, generate employment and harness entrepreneurship opportunities, once being a source for non-formal and informal learning and enhancing intergenerational exchange and dialogue between local citizens and tourists. The best practices identified provide a rich insight into how cultural heritage can empower endogenous development, community and territory integration, generate employment and harness entrepreneurship opportunities, once being a source for non-formal and informal learning and enhancing intergenerational exchange and dialogue between local citizens and tourists.
We have just released a video with Economía Creativa Highlights on 2017 and to thank you for your support and co-creating with us an amazing year! We wish you a happy and creative 2017 full of successful projects!! https://www.youtube.com/watch?v=JFxreWMdvSM
On 27 November I have had an intensive amd fruitful Agenda in Brussels. In the morning I have attended the High Level Conference on “the EU Investment Plan: investing in social care and support” organized by European Policy Centre (EPC) and European Association of Service Providers for Persons with Disabilities (EASPD), bringing together investors, social services, public authorities and policy-makers. The Conference aimed to address the current underinvestment into social care and support infrastructure throughout the European Union.
Opening the Conference, Herman Van Rompuy, President Emeritus of the European Council and President of EPC, stated that “Europe is poorly prepared to face the investment gap in social care and support” and called for “collective solutions to be developed”. In response, Jim Crowe, President of EASPD, highlited the need for the “creation of a European Strategy for Quality Social Infrastructure”.
In the afternoon I joined the 7th European Creative Industries Summit in which I represented Economía Creativa. The Summit which has comgregated leaders from EU Institutions, Creative Agencies and Hubs, Entrepreneurs and Policy makers from Germany, Austria, Italy, UK, Netherlands, Spain, amomg other EU countries, focused on the trends and opportunities for cooperation both cross-countries and across fields.
I have presented the scientific contribution ‘Creative storytelling for European Pilgrimage Routes’ Audience Development’ at Cultour International Conference Cultural Management and Governance for European Pilgrimage Routes and Heritage Tourism held in Cori, Italy, 3-4 November 2017 in the framework of a cross-countries Eurasmus Plus Project, co-funded by European Commission.
European Pilgrimage routes are a unique intangible cultural heritage; a source of territorial cohesion; a bridge for mutual understanding and self-discovery; they represent an asset for sustainable tourism and preserving the environment. They have multiple significances (religious, cultural, historical) and impacts on economic, social and cultural development.
On this context, regions, tourism boards and other stakeholders involved in the promotion and preservation of pilgrimage routes have the opportunity of developing pilgrimage routes’ audience, communicating and engaging with pilgrims and wider audience to promote them as sustainable tourism and development catalyst.
This contribution aims to present a model to apply audience development methodology for European pilgrimage routes audience development, drawing on the literature on storytelling as well as theory on creative economy, platform and transformation economy. This methodology is based on establishing a Route/Destination Storytelling Stakeholders Network (DSSN) in which stakeholders from tourism sector involved on the promotion/management of the European Pilgrimage route, both public and private, are to be represented together with actors from creative industries, ICT, researchers, scientific, artists and local inhabitants. The DSSN will consits on a web 3.0 platform and will combine both offline and online activities
I have had the pleasure to be senior expert /speaker at Creative Forum Ukraine organized by Ministry of Culture of Ukraine, EaP Culture Partnership, EU Delegation to Ukraine and British Council, held in Kyiv on 19-20 October 2017.
I have provided input on the Business Consultation Panel ‘Culture and Creative Industries youth empowerment and gender equality: best practices from Social Corporate Responsibility and socially orientated art projecs’.
And I have been responsible for the skills development workshop ‘Audience and Market Developmemt for CCI and Creative Businesses. reaching more youth’ delivered for 80 cultural managers and entrepreneurs.
I have had the pleasure to take part at the 2nd UNWTO Global Conference on Talent Development in Tourism: Strategies for Competitive Destinations that has taken place in my hometown, in Marbella (Spain) between 8-10 October 2017.
The 2nd UNWTO Global Conference on Talent Development in Tourism has brought together policy makers and experts from public tourism administrations, private entities in addition to world renowned academics, to debate the decisive role of talent development and education in defining the competiveness of tourism destinations. The presentations were complemented by a series of interactive working sessions giving all participants the opportunity to interact and share ideas. The conference also seeked to build awareness within the public and private sectors and among other tourism stakeholders about the importance of attracting and retaining young talent.
During the Conference I took also part at the UNWTO Affiliate Members Meeting in which were presented the priorities for sustainable tourism policies and strategic projects for 2019.
On the following official video you can see a summary of the event
29th September 2017, ‘Elektrownia’ Center for Contemporary Art, Radom, Poland
Meeting Prof. Janusz Zagrodzki curator of the exhibition “Od Malewicza do Strzemińskiego” at Elektrownia Center for Contemporary Art of Masovian Region, which commemorates the 100 Anniversary of Polish Avant Garde