On 27 November I have had an intensive amd fruitful Agenda in Brussels. In the morning I have attended the High Level Conference on “the EU Investment Plan: investing in social care and support” organized by European Policy Centre (EPC) and European Association of Service Providers for Persons with Disabilities (EASPD), bringing together investors, social services, public authorities and policy-makers. The Conference aimed to address the current underinvestment into social care and support infrastructure throughout the European Union.
Opening the Conference, Herman Van Rompuy, President Emeritus of the European Council and President of EPC, stated that “Europe is poorly prepared to face the investment gap in social care and support” and called for “collective solutions to be developed”. In response, Jim Crowe, President of EASPD, highlited the need for the “creation of a European Strategy for Quality Social Infrastructure”.
In the afternoon I joined the 7th European Creative Industries Summit in which I represented Economía Creativa. The Summit which has comgregated leaders from EU Institutions, Creative Agencies and Hubs, Entrepreneurs and Policy makers from Germany, Austria, Italy, UK, Netherlands, Spain, amomg other EU countries, focused on the trends and opportunities for cooperation both cross-countries and across fields.
I have presented the scientific contribution ‘Creative storytelling for European Pilgrimage Routes’ Audience Development’ at Cultour International Conference Cultural Management and Governance for European Pilgrimage Routes and Heritage Tourism held in Cori, Italy, 3-4 November 2017 in the framework of a cross-countries Eurasmus Plus Project, co-funded by European Commission.
European Pilgrimage routes are a unique intangible cultural heritage; a source of territorial cohesion; a bridge for mutual understanding and self-discovery; they represent an asset for sustainable tourism and preserving the environment. They have multiple significances (religious, cultural, historical) and impacts on economic, social and cultural development.
On this context, regions, tourism boards and other stakeholders involved in the promotion and preservation of pilgrimage routes have the opportunity of developing pilgrimage routes’ audience, communicating and engaging with pilgrims and wider audience to promote them as sustainable tourism and development catalyst.
This contribution aims to present a model to apply audience development methodology for European pilgrimage routes audience development, drawing on the literature on storytelling as well as theory on creative economy, platform and transformation economy. This methodology is based on establishing a Route/Destination Storytelling Stakeholders Network (DSSN) in which stakeholders from tourism sector involved on the promotion/management of the European Pilgrimage route, both public and private, are to be represented together with actors from creative industries, ICT, researchers, scientific, artists and local inhabitants. The DSSN will consits on a web 3.0 platform and will combine both offline and online activities
I have had the pleasure to be senior expert /speaker at Creative Forum Ukraine organized by Ministry of Culture of Ukraine, EaP Culture Partnership, EU Delegation to Ukraine and British Council, held in Kyiv on 19-20 October 2017.
I have provided input on the Business Consultation Panel ‘Culture and Creative Industries youth empowerment and gender equality: best practices from Social Corporate Responsibility and socially orientated art projecs’.
And I have been responsible for the skills development workshop ‘Audience and Market Developmemt for CCI and Creative Businesses. reaching more youth’ delivered for 80 cultural managers and entrepreneurs.
I have had the pleasure to take part at the 2nd UNWTO Global Conference on Talent Development in Tourism: Strategies for Competitive Destinations that has taken place in my hometown, in Marbella (Spain) between 8-10 October 2017.
The 2nd UNWTO Global Conference on Talent Development in Tourism has brought together policy makers and experts from public tourism administrations, private entities in addition to world renowned academics, to debate the decisive role of talent development and education in defining the competiveness of tourism destinations. The presentations were complemented by a series of interactive working sessions giving all participants the opportunity to interact and share ideas. The conference also seeked to build awareness within the public and private sectors and among other tourism stakeholders about the importance of attracting and retaining young talent.
During the Conference I took also part at the UNWTO Affiliate Members Meeting in which were presented the priorities for sustainable tourism policies and strategic projects for 2019.
On the following official video you can see a summary of the event
29th September 2017, ‘Elektrownia’ Center for Contemporary Art, Radom, Poland
Meeting Prof. Janusz Zagrodzki curator of the exhibition “Od Malewicza do Strzemińskiego” at Elektrownia Center for Contemporary Art of Masovian Region, which commemorates the 100 Anniversary of Polish Avant Garde
Very productive and inspiring to take part at Eastern Europe Initiatives Congress in Lublin, Poland 🇵🇱 exploring 🇪🇺 European Union cooperation with the Eastern Parnership Countries 🇺🇦🇲🇩🇧🇾🇦🇲🇬🇪🇰🇿
The Congress has had a very ambitious and forward thinking agenda including a OECD Seminar on Public Services Delivery and Decentralization and Sectoral Panels on Business and Innovation, Culture and Tourism
During the Congress, City of Lublin has received the Europe Prize goven by Council of Europe joining a selected Network of cities which promote European values and spirit.
Lots to follow up, keep tuned!
I will be speaker at the Cultour+ International Conference ‘Creativity and Innovation for Cultural Tourism Management in European Pilgrimage Routes and Heritage Sites’ to be held in Cori, Italy to deliver the topic🎤”Creative Storytellig for European Cultural Routes’ Audience Development” ✅
More info & registration: https://lnkd.in/gJpKXzQ #EuropeForCulture
ESP/ Seré ponente en la Conferencia Internacional ‘Creatividad e Innovación para Gestión del Turismo Cultural en Rutas Europeas y Patrimonio Cultural’ que tendrá lugar en Cori, Italia
On the 6-7/09/2017 I have taken part at I Cultural Economics Congress in Lublin, Poland, exploring the role of culture on sustainable and inclusive economic development. The speakers have presented different perspectives: the future of culture, culture and science and best practices on how to develop partnerships and art & creative startups 🚀
On the 1st of September I have attended to the opening of the exhibition ‘Od Malewicza do Strzemińskiego’ at Mazowieckie Centrum Sztuki Współczesnej ‘Elektrownia’ in Radom, Poland. This exhibition was a part of the celebration to marking the Centenary of Polish avant-garde.
This week I have had a great meeting at The Heart Warsaw An international hub where leading multinationals connect with ready-to-scale startups for joint business development. Making things happen, together. We are exploring synergies between CEE and Spanish speaking countries. Lots to follow up, keep tuned!