On 22nd February I took part in the workshop “Investing in the European Tourism of Tomorrow” organized by NECSTouR which gathered at the European Committee of the Regions in Brussels, the Digitalisation and Safety for Tourism partnership and some of the main Tourism stakeholders in the framework of the European Industry Day.
Mr Patrick Torrent, President of NECSTouR, reflected on what are the 3 key elements of the Tourism of Tomorrow? On the view of NECSTour he pointed out three key future areas: resilience, digitalization and sustainability.
During the workshop and also in social networks (particularly Twitter) took place an intense debate on building public-private investment to boost tourism business resilience, harnessing skills development in the sector and entrepreneurship. Digitalization is seen as the key driver of the investment linked to cross-cutting research & innovation to solve tourism challenges.
On my view, the opportunity for coming years for Tourism investment resides on enhancing synergies with cross-sectoral and multi-stakeholder perspective making partnerships with technology sector, creative industries and startups.
The Tourism sector is in a ‘cross-road’ and in order to tackle the challenges that is already facing (the future is now) has to undertake an open innovation process and focus on rediscovering the very idea of ‘travel’ for the XXI century tourist.
This process requires innovation brokers to make possible an interactive innovation and effective cooperation among multiple stakeholders (Tourism Boards, City Halls, Tourism Associations, Local Citizens Associations, Creative Industries, Startup Hubs, etc.), citizens and tourists and capacity building facilitators for the skill development needed (particularly on digitalization, audience development and destination branding, experience design) to co-build ‘creative tourism’ strategies able to deliver sustainable and inclusive development for local economies and for its people.
Economía Creativa has a key expertise (impact studies, research and capacity building) on creative tourism, audience development and storytelling applied to culturla and creative tourism